MAKE PERFUME NOT WAR®

The 7 Virtues is a clean brand free of sulfates, parabens, phthalates, synthetic colors and UV inhibitors we are proudly cruelty free and vegan

WHY WE'RE DIFFERENT

Hypoallergenic

Our fragrances are hypoallergenic and can be worn to work.

Organic

Made with Organic Sugar-Cane Alcohol & Organic Essential Oils

Cruelty Free

We only test on friends & family.

Paraben-Free

Paraben-Free, Phthalate-Free, Sulfate-Free, Formaldehyde-Free

Sustainable Development

Our ethically sourced perfumes provide alternatives for farmers in nations rebuilding.

Vegan

No Animal product. Our Founder is a Vegetarian and loves her cat Waldo. 

The Book

Learn about Barb’s best selling empowerment book, The 7 Virtues of a philosopher Queen that has empowered women to launch companies, run for office and end bullying

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The Film

Watch the award winning documentary on our story, Perfume War that won best Humanitarian Film at the Sedona Film Festival and countless awards from Audience Choice to Best Documentary across Canada and the USA.

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Barbara Stegemann, the founder of The 7 Virtues, is leading a revolution with her fragrances that source orange blossom and rose oils from Afghanistan. This Canadian company is far more than just a beauty or fragrance brand; it’s a movement to use business as a vehicle for peace and commerce in conflict zones.

Esha Chhabra, Forbes

As Seen In

7V MAGAZINE: ROLE MODELS

The Most Beautiful Model in the World is a Role Model

Barb Stegemann

Bif Naked

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Sass Jordan

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Monika Schnarre

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